Skill Matters

Skill Matters are a team of professionals tutors who offer online and offline tutorials as their services. They offer specialized license training in the following categories

  • SIA Door Supervisor course
  • SIA Security Guard course
  • SIA CCTV course
  • ALPH Course
  • Traffic Marshal

Skill-matters are based in London

Our Approach

Our plan consisted of four phases: 

(1) Research and analysis in which we conducted market, competitor and keyword research, and executed a technical, content and link building audit;

(2) strategy and planning – based on the digital audit and business goals, we developed a digital optimization strategy that served as a strong foundation;

(3) Implementation of our SEO, PPC (pay-per-click), SMO (social media optimization) and content development strategies; and

(4) Measurement with post-optimization analysis outlining core search KPIs. Based on the measurements and results, we were able to further tweak our optimization plan to have a higher qualified lead ratio.


In the past year, AFOM has been able to help Mac Repairs reach many goals and improve their business. Our efforts only served to solidify and cement their place at the top. The results?

  • A 28% increase in total traffic
  • A 25% increase in local(London) traffic
  • An astounding 95% increase in social traffic
  • And a 42% increase in organic traffic that not only met our goals but exceeded all expectations

Let's Get Started!

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Our Locations

PH: 1-888-444-0110
Sales: Ext. 102


112 West 34th Street
18th Floor
New York, NY 10120

Long Island, NY

31 West Main Street
Suite 212
Patchogue, NY 11772

Los Angeles

100 Glendon Avenue
17th Floor
Los Angeles, CA 90024