SKILL MAtters
Skill Matters
Skill Matters are a team of professionals tutors who offer online and offline tutorials as their services. They offer specialized license training in the following categories
- SIA Door Supervisor course
- SIA Security Guard course
- SIA CCTV course
- ALPH Course
- Traffic Marshal
Skill-matters are based in London


Our Approach
Our plan consisted of four phases:
(1) Research and analysis in which we conducted market, competitor and keyword research, and executed a technical, content and link building audit;
(2) strategy and planning – based on the digital audit and business goals, we developed a digital optimization strategy that served as a strong foundation;
(3) Implementation of our SEO, PPC (pay-per-click), SMO (social media optimization) and content development strategies; and
(4) Measurement with post-optimization analysis outlining core search KPIs. Based on the measurements and results, we were able to further tweak our optimization plan to have a higher qualified lead ratio.
Results
In the past year, AFOM has been able to help Mac Repairs reach many goals and improve their business. Our efforts only served to solidify and cement their place at the top. The results?
- A 28% increase in total traffic
- A 25% increase in local(London) traffic
- An astounding 95% increase in social traffic
- And a 42% increase in organic traffic that not only met our goals but exceeded all expectations