1PESTCONTROL LONDON
About 1 Pest control
1 Pest Control are pest control company based in London, they offer bed bug removal, cockroach removal, rat/mice treatment as their main services. They also offer all-in-one pest control solutions for any pest problem, which includes thorough property survey, total pest elimination, re-visits and preventive measures.
Our Approach
Paid search marketing was a strategy that was put into place, as it is predictable and provides scalable results. Search ads were an essential part as it is easy to set CPA’s low and the conversions are high. It is about strategically using the correct keywords and setting the parameters to get ads in front of the correct audience.
Results
In the past year, AFOM has been able to help 1Pest Control reach many goals and improve their business. Our efforts only served to solidify and cement their place at the top. The results?
The total sales have increased by 15%. The conversion rate has increased by 107%.
With the redesign of the website and social media strategy, the new user traffic to website increased by 41%. The social media, new user traffic has increased by 71%. While the referral new user traffic to website increased by 126%.
As shown in the image to the left, as spend decreases, CTR increases due to strategic optimizations, resulting in more efficient spend. To boost performance in the Search campaign, AFOM adjusted bids according to how recently users had visited the site. To increase CTR in the branding campaign, We raised bids on the top-performing campaign and excluded the lowest-campaigns.